Friday 11 March 2011

Uninor Launches Soochna Shakti VAS To Empower Rural Women


Uninor last week announced the launch of  ‘Soochna Shakti’, a revolutionary Value Added Service to empower rural women.
The service was launched by Smt. Pratibha Patil, Hon. President of India at an event organised at Vigyan Bhawan earlier today.
This service will not only help in empowerment of rural women but they will also benefit from other aspects of the service including English learning.
This innovative VAS by Uninor ‘Soochna Shakti’ will deliver information, expert advice and news alerts on health, education, self employment and finance on an IVR portal which can be accessed by dialing a short code from anywhere at any time.


Uninor’s ‘Soochna Shakti’ can be deployed across multiple models of handsets which require customers to simply dial into a voice portal which will be in their local languages. ‘Soochna Shakti’ is being launched as a pilot project on a group of selected Self Help Group (SHG) women in the Uninor Hand in Hand Citizen Centre initiative.

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