This interactive online consumer engagement programme utilises the foundation of social media and makes the interaction very interesting and one of its kind. The show anchors VJs Raghu & Rajeev interrogate the users through their friend list data fetched from Facebook. The judges analyse the friend list and other details of the participant through facebook data and give the comments ,predictions in their own inimitable crude language.
The moment the user logs on to www.mobileroadiehunt.com, the person’s Facebook information (count of friends, profile picture etc.) will be visible on the background of the microsite thereby giving it a very personal touch. The brothers will then go a step further by picking up friends of the users who are logged-in from their Facebook accounts to analyze and pass comments on each of them and the contestant’s social status. The users will also get to upload content in the form of videos etc. for their friends and Raghu and Rajeev to comment on.
The winner of Mobile Roadie Hunt@Idea will get direct entry into Roadies Battleground 9 on MTV, and also win a brand new Karizma bike. To register, users need to subscribe to an Idea VAS pack of Rs. 49 only.
Roadies is a very popular reality show with a superior blend of travel, drama and adventure and its online avatar – the Mobile Roadie Hunt@Idea – is a combination of Mobile and Digital platforms coming together to provide users with unmatched virtual experience.
Idea Mobile Roadie has been an Award winning Digital property for the last two seasons. It won the ‘Best Mobile Innovation’ (Bronze) at Ad Club of Mumbai’09; ‘Best Direct Marketing’ (Bronze) at Ad Club of Mumbai’09; ‘Best Digital Media Innovation’ (Bronze) at EMVIES’09; ‘Best Website – B2C’ (Silver) at Digital Media Awards’10; and ‘Best Technology in Telecom’ (Bronze) at Digital Media Awards’10.
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