A string of value added services are being introduced by telecom operators around Cricket World Cup and they are being promoted with introduction of contests and promotions. Reliance Mobile has come up with “Cheering India” callertune contest for its customers where they get an opportunity to win 2 ICC final tickets , world cup T-shirts, cricket bats, and tons of other goodies. Under Cheer India campaign Reliance mobile users can update Facebook and Twitter accounts in their own voice via IVR number 56694400 without any internet connection and create their own special tune and set it as caller tune at 50% discount, i.e. just Rs 5/ month.
Recently Aircel and Vodafone have started Facebook on voice service and now Reliance Mobile customers have similar service to enjoy. To create any caller tune Reliance Mobile has introduced a service called ‘Tune Maker’ which allows users to record their own composition, make it as their caller tune and get friends to make it their caller tune. They will be charged Rs.5 for uploading a caller tune along with the normal monthly subscription charges of Rs.30 per month
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